Robert Whelan

Managing Director

With more than two decades of experience advising clients on their personal and corporate finances, Robert Whelan leads Rockwell Financial Management with a focus on clarity, trust, and measurable results.

Biography

Before launching Rockwell Financial Management, Robert spent ten years at Cornmarket Group Financial Services, where he served as Head of Business Retention. His decision to establish Rockwell in 2012 came from a clear vision: to build an independent firm that puts clients first while using smart, data-driven tools to plan for the future.

As Managing Director, Robert leads a growing team of advisers. They support individuals, business owners and SMEs across financial planning, pensions, investment management and long-term wealth strategies. Under his leadership, Rockwell has built a reputation for plain speaking, transparency and results.

In 2024 he was named CEO of the Year (Small Business) at the Business Post Leadership Excellence Awards. The recognition reflects the firm’s progress and Robert’s focus on high standards, practical innovation and trust across the business.

Expertise areas

Specific to financial planning, Wealth management, Pensions, Investments

Years of experience

10+

Education/certifications

CFP, QFA, regulated by Central Bank of Ireland

Notable achievements

CEO of the Year awards

Why I Share What I’ve Learned

I’ve always believed that financial advice should do more than grow numbers. It should bring peace of mind. That belief guides our work at Rockwell. When I write, my aim is to share ideas that help people feel more confident about their money, their plans and their next step.

Over the years, I’ve seen how the right guidance can change outcomes. It isn’t about jargon or market noise. It’s about clear choices, steady direction and the comfort of having someone in your corner. Writing helps me turn daily work into plain, useful notes for more people, from business owners to families getting started.

Outside work, I stay curious. I read a lot, listen to podcasts, and still follow Liverpool with the same enthusiasm I had growing up in Carlow. Those habits keep me learning and asking better questions. They help keep the advice practical and grounded.

Certifications

Central Bank of Ireland Regulation; Brokers Ireland

Professional memberships

Brokers Ireland

Speaking engagements

CFP, QFA, regulated by Central Bank of Ireland

Published work

Business & Finance, The Currency

Awards & Recognition

Business Post CEO of the Year – Small Business

Finalist/Winner various industry awards

Client Work Examples

Click To View

5000

+
Personal and Corporate clients

380

+
Million in Managed client funds

20

+
Years of experience

Recent Articles

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Tiarnán Creagh profile picture
Tiarnán Creagh
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Dealing with Daire McConnon has been a breeze. He's assisted and explained everything professionally and friendly, making it easy to understand. A great person to deal with.
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Suzanne Collins profile picture
Suzanne Collins
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I recently needed help with a financial matter and contacted Rockwell Financial. Luke provided me with brilliant support and help throughout the entire process. Nothing was too much trouble for him. Luke also helped me with acquiring serious illness cover . He was professional and really helpful and gave me some really great advice. I would wholeheartedly recommend Luke, Olivia and the entire Rockwell team . If you are looking for professional , honest, helpful financial advice , look no further. Thank you once again for all your help and support. Kind regards, Suzanne Collins.
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Jorge Florez profile picture
Jorge Florez
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I’ve been working with Rockwell for a while now and I couldn’t be happier with their service. Luke always looks after me with top-tier professionalism, efficiency, and genuine care. Outstanding service every single time. Tks.
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Danielle Devesey profile picture
Danielle Devesey
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Excellent :) Daire is a financial advisor who provides clear, practical advice abd takes time to understand my goals. Professional, knowledgeable, and always responsive. Highly recommend
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sarra chandler profile picture
sarra chandler
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Great experience working with Brian and getting his advice was really valuable in making the right choices for me and where I am in my life right now. Thank you!
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laura morgan profile picture
laura morgan
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Shane made the whole process stress free which was brilliant .I felt I was in great hands. I was so pleased with the outcome and I wouldn’t hesitate to go back in the future
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darragh byrne profile picture
darragh byrne
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Working with Daire and couldn't fault the advice given. Very informative and quick to get back to you.
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Mark Damery profile picture
Mark Damery
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Rockwell make things very easy around financial and pension planning. I would highly recommend them.
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Edward O'Dwyer profile picture
Edward O'Dwyer
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Daire is very knowledgeable and easy to deal with. Very informative and a great help to me with pension queries I had.
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SAUMYA PATRA profile picture
SAUMYA PATRA
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I have been a customer of Rockwell Financial for the last 4 years and their services are excellent. They did help me transferring my previous employer's pension funds to the PRB and ARF of my choice. Brian Forde, Financial Services Director guided me at every steps and always available to provide up-to-date information through calls and emails. I always felt my money is safe under Rockwell.